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PROJECT 1.5

                              



                           2024

For this project, I collaborated with photographer Martina Brisky to create content for the Argentine influencer Nachita Doldán (@nachidoldan), in partnership with the footwear brand Macu Shop (@macushop).

We chose the vibrant streets of Buenos Aires’ Chinatown as our stage—a place alive with color, texture, and movement. Among hanging lanterns, whispers of incense, and the rhythm of everyday life, we sought to capture more than just images: we wanted to evoke atmosphere, character, and emotion.

The city itself became a silent collaborator. Its walls, lights, and passersby added layers of spontaneity and authenticity to the story we were telling. Each frame was shaped not only by fashion and branding but by the energy of the neighborhood, creating a dialogue between product, personality, and place.

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