PROJECT 1.1
2024
For this extensive project, I worked with an argentinian brand called TILT as their Creative Strategist and Fashion Stylist. They approached me with an end goal and creative vision, they needed to re-position and do a re-branding to their brand.
With this in mind, I lead the complete re-positioning and re-branding for Tilt. Firstly,I developed a new concept that captured their new renewed essence. Then, I redacted the new manifest of the brand, making sure that it reflected authentiquely their identity and their values. Subsequently, I collaborated with the thinking of and the production of the summers 2025 campaign, looking after each visual and narrative element so that they are perfectly aligned with the strategic vision of the brand.
This project let me combine creativity, strategy and attention to detail to then create an integral and coherent proposal that forged the identity and the positioning of Tilt in the market.
For the campaign’s ideation, our goal was to move beyond conventional boundaries—to create something that felt layered and alive. We wanted to merge different worlds: art, fashion, cinema, photography. Not just visuals, but a narrative that could hold emotion, aesthetics, and storytelling in the same space.
To bring this vision to life, we collaborated closely with filmmaker Kevin Havas, whose perspective helped us shape and refine the concept. Together, we envisioned two interconnected short films—each with its own storyline, yet both tied together by a deeper, unifying theme. Throughout the duology, I styled primarily with the brand’s own pieces, weaving its identity seamlessly into the fabric of each story. Also, at the same time, we did e-commerce fashion photography with some of the film actors.
I believe that with this campaign, we didn’t just create two visually striking short films and a series of photographs; we built an entire creative universe for the brand—a space where people could belong, connect, and feel part of something larger than themselves.
Brands Concept
TILT embodies the bold exploration of individuality through an urban and contemporary lens. Since its inception, the brand has become synonymous with redefining streetwear, blending minimalism with an experimental and daring aesthetic. Each piece captures the essence of urban life, merging classic and modern elements to create a unique, visionary perspective.
At TILT, we believe in the power of personal expression. Our mission is to create clothing that not only dresses you but also tells a story—your story. Each collection is carefully curated, balancing meticulous design with a touch of imagination and creativity. This approach allows every piece to convey a relaxed yet disciplined aesthetic, where precision meets creative freedom.
TILT transcends the boundaries of conventional fashion by offering more than products: it offers an experience. Every garment becomes a canvas, inviting you to express your essence, thoughts, and dreams. Our commitment to innovation shines through in our dedication to crafting pieces that celebrate authenticity, freedom, and the diversity of those who wear them.
The creative universe of TILT fuses the classic with the contemporary, embracing a style that is both timeless and modern. We challenge norms by continuously pushing the limits of what fashion can be while staying true to our core belief: that every individual deserves to manifest their identity through what they wear.